By Nicolette Helling & photojournalist Adam Jagunich, FOX 21 News

DULUTH - Most people know sunscreen is important when the sun is shinning, but did you know there are now clothes and laundry soaps that will help protect your skin?

Now that it's summer, we're seeing much more of the sun and so is our skin.

"We're not amateurs anymore," said Tom Endrizzi of Minneapolis.

Eighty percent of skin damage occurs before the age of 18.

That's why Endrizzi isn't taking any chances with his children's skin.

"At least 30," said Endrizzi.

Using high SPF sunscreen is a routine Endrizzi's kids have come to expect.

"Not only going to the beach, it's every day. I mean, we're outside all the time so you know, the first thing we do in the morning before we go outside is lube up the face, lube up the arms, everything that's exposed," said Endrizzi. "Basically it's a daily occurrence."

At the Skin Renewal Clinic in Duluth, esthetician Marne Guthrie says putting sunscreen on once isn't enough.

"If you're not applying enough you're not getting enough protection," said Gutherie.

She says reapplying every two hours is the new standard.

But Guthrie says the biggest sun protection mistake is one you see every time you go to the beach.

"Putting sunscreen on when they get to their destination and not putting it on before they go," said Gutherie. "If you go out to say, the beach, and apply it when you're there, sun is already hitting your skin and your skin is much more susceptible to irritation then."

When applying sunscreen, it's easy to forget places like the tops of feet, the back of your legs or behind your ears.

But when sun damage can occur within the first five minutes of being outside, it's important not to forget.

With more options now than ever, Endrizzi is taking advantage of all the ways he can safe guard his kids.

Like having them wear clothing with UV-protection.

"I guess we know more now," said Endrizzi.

At a local Walgreens, one can find sunscreens of varying intensity,

Guthrie recommends at least SPF 15.

You can also find daily lotions with SPF as well as makeup with built-in sun protection.

"Sprays, lotions and powders. Makes it really easy," said Guthrie.

You don't need to be afraid of the sun, says Guthrie, but it is powerful and knowing how to protect yourself means avoiding future sun-related problems, like skin cancer.

Clothing with UV protection is available at Gander Mountain locations.

Rit Dye SunGaurd Laundry Aide is available at many local retailers as well as online, at http://www.ritdye.com/SunGuard_Protection.28.51.10.65.lasso